AWARDS AND RECOGNITIONS
“SB 100” winner at the Small Business Awards.
2025 BEST OF SMALL BUSINESS AWARDS
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120k+ Customers Switched To Real Soap
Your soap might be the problem -
Here is the simple fix
Most “soap” isn’t actually soap.
It’s detergent—and it changes how your skin behaves.
We do it differently.
Problem 1:
IT’S NOT ACTUALLY SOAP - It's detergent
Modern day bar soap is not soap, it's detergent.
Go into your bathroom right now and take a look at the ingredients list on your bottle of soap.
We guarantee that you’ll find the first ingredient is “water” followed by some kind of sulfate.
The “soap” we are using today is better designed to strip the grease off of dishes. That kind of cleansing is too harsh for human skin.
That tight or itchiness you feel after you’ve dried off?
That’s your skin being stripped of all of its natural oils and microbiome.
REAL Soap:
Is made from natural fats like tallow, olive or coconut oil.
Gently cleans while leaving your skin barrier intact
Leaves behind enough moisture so that you do not feel tight.
Nourishes your skin instead of stripping it.
Modern day soap + body wash:
Strip everything (including your natural oils)
Leaves skin itchy, tight, dry and irritated
Puts you into a cycle of overproduction and imbalances
(hence why you feel like you need lotion all the time!)
Your skin was never the problem. Your cleanser was.
DISCOVER WHAT REAL SOAP FEELS LIKE
Problem 2:
The "Natural Fragrance" Scam!
“Natural fragrance” sounds harmless.
It’s not.
“Fragrance” is a broad term that can mean more than 1,000 different ingredients, both natural and synthetic.
Natural fragrance often means:
Originally derived from nature
Can be chemically altered, stabilized or blended with fake fragrance for a stronger scent.
Many of these compounds are linked to:
Hormone disruption
Skin irritation
Migraines
These are products you use every single day. Your skin absorbs what you put on it.
That’s why we only use essential oils or nothing at all.
SWITCH TO TRUE INGREDIENT TRANSPARENCY
Problem 3:
They're Made to Run Out Fast (So You Buy More)
Most body washes are 60-80% water. (That’s why water is the first ingredient on the bottle).
The rest? Cheap detergents and fillers. This means:
You use more
You use it up faster
You buy more
A properly made bar of soap:
Lasts 2-3x longer
Uses real fats and oils for a harder, longer lasting bar.
Doesn’t rely on fillers or dilution to increase profits.
Our soap:
Stays solid longer (up to 6 WEEKS of daily use!)
Formulated to be gentle and nourishing
Deliver real value over time (You save much more money long term!)
Less waste. More substance. Better skin.
WHAT HAPPENS WHEN YOU SWITCH
Less irritation. More balance.
Skin that actually thrives and clears over time.
This is the soap she used ➡️
Sometimes the solution is simple - swap soaps!
Slide 1 of 3
Let's Clear Up the Confusion
Will tallow soap clog my pores or make me break out?
Nope! Grass-fed tallow is non-comedogenic and mimics your skin's natural oils, so it won't clog pores. Most people with acne actually see improvement because their skin stops overproducing oil to compensate for harsh, stripping cleansers.
How is this different from other "natural" or "gentle" soaps?
Most natural soaps are still detergent-based or loaded with fillers. Ours uses only 4 organic ingredients, grass-fed tallow (packed with vitamins A, D, E, K), unrefined coconut oil, extra virgin olive oil, and optional essential oils. It's not just "natural", it actually nourishes your skin instead of stripping it.
I have eczema/psoriasis/rosacea, is this safe for me?
Yes! Tallow is biocompatible with human skin, making it gentle enough for sensitive conditions like eczema, psoriasis, and rosacea. We've had customers see major improvements within 1-2 weeks, especially with our fragrance-free version.
What if I don't like the scent I ordered?
We offer a fragrance-free option that's perfect for sensitive noses or anyone who prefers zero scent. Our scented bars use only pure essential oils, no synthetic fragrances. Plus, we have a lifetime money-back guarantee, so if it's not for you, we've got you covered.
How long does one bar last?
With daily use, most customers get 6+ weeks per bar. Tallow soap is denser than commercial bars, so it doesn't dissolve into mush after a few showers.
